Video for exhibitions

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When companies set up their stand at exhibitions, they often don't realise that they have also designed and built their own TV studio. By branding it uniquely for their business, they have built the set and by developing their sales and product presentations, they have also produced the programmes that would be broadcast from it. The only thing missing is the video production team.

We help our clients exploit this opportunity in a number of effective ways - to set this up in a TV Studio would cost the earth but by using TV production techniques culled from the worlds of TV news, lifestyle programming and corporate video production, unexpectedly high quality productions are possible.

Adding video production & streaming to the overall exhibition package turns a costly one-off exercise into a re-usable resource.

The benefits of taking the video route, therefore, are many. Businesses can:

• Re-purpose activities from previous exhibitions for company-wide video newsletters
• Stream the stand presentations to their website and sell to a wider market
• Record activities from each day for executive monitoring/communications
• Re-run sales presentations for transmitting on the stand itself
• Record sales presentations & pitch meetings for training & internal corporate communications
• Record or transmit live the CEO's message/weekly newspod from the stand
• Create a buzz around the stand and attract more visitors when a TV crew is on site
• Offer same day DVDs and podcasts to prospective clients

The value of filming a company's activities at an exhibition is hard to dismiss. To be able to re-use the content which is the result of the investment of so much time and effort, enables a further amortisation of the costs across internal communications, saves budgeting for corporate productions, and costs a fraction of the overall exhibition spend.

Call us now on 01372 869849 to discuss how Video for Exhibitions can benefit your business.